Main Street Aurora Find Local Businesses Are At Risk Of Permanent Closure

Wednesday, April 22, 2020 at 12:31 PM

By Main Street Aurora, press release

33% of surveyed small businesses in Aurora at risk of permanent closure in five months.

(Aurora, Ind.) — A new report published by Main Street America, founded by the National Trust for Historic Preservation, reveals that nearly 7.5 million small businesses across the country are in danger of closing over the next five months as a result of the Covid-19 crisis. Of the 27 small businesses responding to the survey in 33 percent indicated that their businesses are at risk of closing permanently in the next five months.  Also at the time of the survey, 19% reported revenue down 25-50% since early March.  Main Street Aurora, an Accredited Main Street America program, encouraged local businesses to participate in the survey.

The Impact of COVID-19 on Small Businesses is based on the first and most extensive survey to date assessing the impact of the pandemic on small businesses, especially those that employ 20 or fewer people. Nearly 6000 small business owners responded to the survey, of whom 91% own businesses with staff of fewer than 20 people. Interactive maps with state and local-level data can be found here.

“We remain deeply concerned that many of our nation’s smallest businesses are the most vulnerable to revenue disruption caused by the pandemic, and these businesses are the least able to obtain funds absent a well-developed relationship with an existing lender and/or technical assistance in securing funds,” says Patrice Frey, President and CEO of Main Street America. “Congress must ensure there are sufficient funds to support all small businesses in need, particularly those with under 20 employees.”

The report also calls on Congress to fund the U.S. Small Business Administration and partner organizations like local Main Street programs and Chambers of Commerce to expand technical assistance to small businesses. These local economic development organizations act as critical connectors and educators for our nation’s smallest employers and can help ensure stimulus dollars reach these businesses.  Similarly, state and local governments must continue to prioritize and fund these essential downtown and city-wide small business support organizations, like Main Street Aurora These programs not only play a vital role in stabilizing local economies throughout the crisis but will expedite the recovery process once the pandemic subsides.

I was thrilled and appreciative to say that Aurora was 1 of only 27 Main Street's in the country to have more than 25 respondents in gathering this pertinent information.

While much focus has turned to supporting e-commerce solutions to help boost revenue while the nation remains in quarantine, troublingly almost two-thirds of the businesses surveyed nationally said they did not have an active online sales component to their business. 67%of respondents from Aurora do not have an active online sales component to their business. The report suggests web development and e-commerce training for small businesses might also be a needed area of investment for the federal government to consider as the need for further cash infusion is evaluated.   

The report is based on survey responses from small business owners in 48 states and the District of Columbia. Respondents came from more than 1,000 locales across the United States, including big cities like New York and Chicago and small towns like Blairsville, Georgia and Greybull, Wyoming. Nearly 40 percent of the small businesses represented in this survey operate in towns with fewer than 10,000 residents.

Follow this link to read the full report.

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