City officials want to know if residents think rebranding could be beneficial.
The current logo for the City of Aurora (left) and the proposed new city logo.
(Aurora, Ind.) – The City of Aurora is thinking about rebranding.
An online survey will gauge the community’s feelings and perceptions about the current branding of the city and gather thoughts on potential changes.
“A city rebrand can play an essential role in the growth and attraction of a city because it helps to further establish identity and differentiate it from other cities in the region,” reads a letter to community members.
Read more and take the survey here.
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