The new signage reflects the state's new branding, which used to be the state's tourism slogan.
Photo provided.
COLUMBUS – Drivers entering Ohio will soon be welcomed with signs bearing the state’s new branding and slogan.
Ohio, The Heart of it All.
The signs will replace older and outdated signs at major entry points to the state.
Governor Mike DeWine and ODOT announced the reimagined Ohio, The Heart of it All brand in May. The tagline was previously the state’s tourism slogan between 1984 and 2001.
“There is endless fun, excitement, joy, and adventure here in Ohio, but our state is more than just a travel destination,” said Ohio Governor Mike DeWine. “There is no better place to live, learn, work, and play, and now, everyone who crosses into Ohio will know that they're entering the Heart of it All."
In total, 36 new signs were made by the ODOT Sign Shop in Columbus. The total cost of the signs is $59,990.12.
All 36 signs are expected to be installed by December.
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