MGP Ingredients Announces Rebrand as Sempreon

The rebranding plan aims to bring its three business units “under one identity”

(Lawrenceburg, Ind.) - MGP Ingredients has a new name. 

On Thursday, the distillery announced plans to rebrand as Sempreon. 

"A new corporate identity that brings together our three businesses and reflects our evolution over 85 years," reads a statement form MGP Ingredients. 

Sempreon officially launches November 2, 2026, alongside their planned transition to a new Nasdaq ticker symbol, CASK.

Sempreon is the next chapter for a company shaped by the legacies of MGP Ingredients, Luxco and the many businesses, brands and teams that have joined over time.

Since 1941, the company has grown from a single distillery into a vertically integrated company with a differentiated platform for growth, built along the way through milestones like:

• 2011: The acquisition of the historic Lawrenceburg, Indiana, distillery, now MGP Distillery and a cornerstone of our American whiskey operations
• 2021: The acquisition of Luxco, adding world-class distillation and bottling, an award-winning spirits portfolio and national distribution
• 2023: The acquisition of Penelope Bourbon, now one of the fastest-growing premium American whiskey brands

"The name reflects where we came from and where we’re going. “Semper,” from the Latin for always, represents the enduring foundation we were built on. “Aion,” from the Greek for eternity, reflects our forward-looking vision and a legacy designed to last. It also comes with a new mission: Creating moments that matter. Building a legacy that lasts."

Sempreon brings together three complementary businesses:

• Branded Spirits: A growing portfolio across bourbon, whiskey, tequila and more, including Penelope, Yellowstone, Rebel, Remus, Ezra Brooks, Blood Oath, Lux Row, Juarez, El Mayor, Exotico and Everclear. It also includes the recently released MGP Chapter One: Out of the Shadows, bringing our whiskey-making expertise directly to consumers under the MGP name for the first time.
• Distilling Solutions: Distilling, aging, blending and production services that help spirits producers bring their ideas to life. Since 2012, MGP Distillery has supported more than 1,000 American whiskey customers.
• Ingredient Solutions: Specialty wheat proteins, starches, dietary fibers and texturized proteins that help leading food manufacturers meet changing consumer expectations in better-for-you nutrition.