(Aurora, Ind.) - Aurora Casket Company is introducing a new product line aimed at a sending your pets to the afterlife.
This week the Dearborn County based company unveiled its selection of more than 100 Pet Memorial products. The line includes pet urns, pendants, and other keepsakes in a variety of colors and materials.
Aurora Casket said they decided to introduce the Pet Memorial products because 60 percent of pet owners consider their pets a member of the family.
"When a family loses a pet, it can be a very traumatic experience and many families do not understand the choices they have with pet memorials. We want to bring those choices to light," said Marty Strohofer, vice president of marketing and product development.
Many of these products can be personalized through engraving or pictures of a beloved pet.
"Aurora is focused on delivering solutions that help our customers create healing moments for their families," said Strohofer. "A pet is a family member and our new product line offers our customers a solution for their families."