Grand Victoria Casino in Rising Sun, soon to be
renamed Rising Star Casino.
(Rising Sun, Ind.) – The new owner of Grand Victoria Casino in Rising Sun hopes that a name change and improved atmosphere will lead to rising revenues.
Casino owner Full House Resorts announced Monday they will rename the casino Rising Star Casino effective Friday, August 19.
“The renaming of this great property completes the first phase of our acquisition plan and we look forward to working with our associates at Rising Star Casino Resort to bring a more exciting and fun gaming experience to the tri-state region,” said Andre Hilliou, Chairman and Chief Executive Officer of Full House Resorts.
Now official, the change hardly comes as a big surprise. The casino had made known its plans for a change and asked Rising Sun City Council last month to have the name of the driveway to the riverboat renamed from Grand Victoria Drive to Rising Star Drive.
Casino management used focus groups made up of customers to select the new moniker.
“We selected Rising Star Casino Resort because it was the first choice of our customers and we felt it represented our strong link to the community of Rising Sun, Indiana,” said General Manager Steve Jiminez. “The new name and logo also reflects a more vibrant brand image consistent with Full House Resorts’ commitment to provide more fun, more excitement and more entertainment for their customers and coincides with the same warm, friendly, customer service that our employees have always provided.”
With a new name will come new features. According to a company press release, new and improved entertainment options will become the “norm” with free entertainment in both the Pavilion and the Pub, including classic hit bands, magicians and greeters.
There will be a ribbon cutting to mark the occasion on August 19 with Hillou, Jimenez, and Rising Sun Mayor Bill Marksberry participating.
Full House Resorts purchased the casino property from Hyatt in March for $43 million.